We're not another talent agency chasing commissions. We're builders, invested in our creators' futures and aligned with their success.
Founded 2025
LoviGroup was born in Canada with a simple observation: traditional talent agencies take their cut and move on. They don't have skin in the game. They're not invested in a creator's long-term growth—just the next deal.
We built LoviGroup to change that. We wanted to create something where alignment matters. Where creators win, brands succeed, and our team grows together. Where management feels like partnership, not extraction.
How We Work
Emerging creators join our roster because they see a partner, not just an agent. We're selective and committed to long-term growth.
We invest in strategy, content, mentorship, and brand partnerships. Our success is measured by your growth, not just our take-rate.
Transparent revenue sharing, better rates, and long-term value creation. Your earnings are our earnings—directly aligned incentives.
Creator success drives brand deals, brand deals fund our platform, our platform scales talent faster. It's sustainable growth for all.
Let's Be Clear
We don't operate like the old guard. No opaque contracts, no misaligned incentives, no one-size-fits-all approach. We're transparent, creator-first, and built for the creator economy.
We're not just another network buying and monetizing content without substance. Every creator gets hands-on strategy, real mentorship, and direct access to our team.
We're not a platform where you compete on price against a thousand others. We're an exclusive partnership where we invest, strategize, and grow together long-term.
Market Growth
The Canadian creator economy is projected to reach US$975M by 2029. Proven players like Dulcedo, Viral Nation, and Clark Influence have already proven the market works.
But there's a gap. Major agencies focus on established mega-creators. MCNs operate at scale without substance. Emerging creators and SMBs are left searching for real partnership.
LoviGroup fills that gap. We're here for creators ready to go professional and brands ready to work authentically with tomorrow's platforms.